Have you considered the impact of your Uptime on your sales results? Is your Uptime at 99.5% or better? But what does that mean?
Commonly it expresses the fact that your servers are running and your site is responding. Does that mean you are open for business? For that your “Business Uptime” is relevant.
The fact that your store is accessible does not mean shoppers can buy your products, if a product page is missing or a category is inaccessible or the connection to the payment processor is down, your user will not be able to complete a transaction. So let’s discuss what is relevant to your business.