With the recent increased use of 3D modeling to ecommerce, more online stores are using in browser 3D viewers to display or promote their products. The 3D experience increase conversion and reduces returns because they create the closest online experience to viewing a product in person. With the increase in ecommerce sites using 3D, here are some things you should look for when considering using a 3D presentation on your site.
The process consists of 3 steps:
- Modeling – encoding a 3D model of your product, which can be based on multiple different inputs.
- Rendering – improving the display of the product to look as real as possible by use of lighting, reflections, materials, and so on.
- Display – in browser display of the proud through an online viewer. The quality and flexibility of the viewer is critical.
Fully integrated viewer
Most popular 3D modeling solutions allow their viewers to be easily embedded onto your website. The only problem with this is that they’ll often contain the host site logo and a link that displays the product on their site instead. This is similar to using a YouTube player, which is extremely disruptive. This is why it’s important to make sure your 3D model viewer is white labeled and fully integrated onto your site.
3D models are created with the intended use of showing an object from any angle. But several 3D viewers are missing a crucial feature that optimizes the 3D experience – animations. For example, let’s say your company sells watches. Wouldn’t it make sense for the hours, minutes, and seconds hands to be animated and tick as they would in reality? Wouldn’t you want to display the craftsmanship of the watch by creating an animation that expands the inner workings of the watch and demonstrates its intricate integration? By doing this, you’re taking full advantage of a 3D presentation by showcasing features one would not be able to view otherwise.
A lot of ecommerce sites provide their products in multiple colors, shapes, and other variations. It simply doesn’t make sense to display a product using one 3D model that only showcases some of those options. A 3D viewer that is optimized for ecommerce should enable the person viewing the product to configure it to their pleasing and allow them to instantly create and view the configuration they would like to purchase.
In order to display your products in the most appealing and engaging way, the complete process from image acquisition to online presentation needs to be optimized specifically for Ecommerce. You need a partner with extensive expertise in modelling, rendering and in browser viewing.
Though the quality of the rendering of a 3D model is highly important, the time it takes to load is just as crucial. No matter the accuracy of a 3D image, if it doesn’t load before the consumer closes the window out of impatience, it makes no difference. Find a 3D viewer that optimizes quality and speed by using advanced compression technology.