No we don’t mean drinking too much eggnog, we mean getting too much traffic! Is there such a thing as too much traffic? Yes when your Magento hosting platform can’t cope with it! What are your options then? Slow or down completely? We don’t think so.
Nearly 50 percent of customers expect a site to load in two seconds or less, and they mostly abandon sites that don’t load within three seconds. A total of 79 per cent of online shoppers who have trouble with site performance won’t return to the site to buy again and about 44 per cent of them would tell friends if they had a bad experience shopping online.
In an earlier post, we talked about functional changes you can make to Magento to speed up checkout in readiness for the upcoming holidays but what about performance issues?
Unfortunately there is no one size fits all solution to website performance due to the numerous factors in play: hosting, software and content. But if your site is not performing around the 2 second mark now, you should be worried about what will happen in the upcoming sales season. It’s not just a matter of your site being slow. It could be all the embarrassment of your site being down.
Why not find out what might happen before it actually does? A dress rehearsal so to speak. By performing specialized load testing, we can simulate anticipated traffic and determine not only if your site will hold up under stress but identify points of weakness. Maybe it’s your code. Perhaps it’s your database. Then again, it might be your server settings that are going to let you down. Only specialists in all areas of Magento performance can really answer that.
What gifts are you hoping for this holiday season? Maybe you should make one a Magento Load Test from EcomUnlimited!
Reference: Kissmetrics: How Loading Time Affects Your Bottom Line
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